How to Comply with Our Terms of Service

Requirements for Sending Emails using Act-On Software

  • To send emails using Act-On Software, you must agree to our terms of service.
  • You must include our unsubscribe link on all your emails.
  • You must include your contact information on every promotional email that you send, including a physical mailing address or P.O. box where you can receive mail.
  • You must not falsify your contact information or subject line.
  • You must comply with the U.S. CAN-SPAM Act.
  • In addition to CAN-SPAM rules, you must also comply with the anti-spam laws of the countries you mail into. So if you're sending to European residents and US residents, you'd want to check over both EU and US spam laws to make sure you're compliant with both.

Anti-Spam Compliance and Requirements

Act-On Software encourages its customers to comply with spam legislation.

  1. It's a legal obligation
  2. Spam impacts deliverability rates
  3. It's the right thing to do

International Requirements By Country

You are responsible for complying with the anti-spam laws of the country or countries that you are mailing into. The links below provide specific information about the anti-spam laws of several countries. If you have further questions or need additional advice, please consult a legal professional for an opinion.  Act-On cannot provide legal consultation or advice pertaining to laws or to your obligations.

Email Requirements: Global Email Laws
Data Protection Requirements: Global Data Laws


Canada’s Anti-Spam Legislation (CASL) amends the Canadian Radio-television and Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic Documents Act and the Telecommunications Act. It is very similar to CAN-SPAM but has some minor differences and covers all electronic messages, not just email. Check out CASL basics.


Spam Act 2003, Act No. 129 of 2003 as amended.


Article 13 of DIRECTIVE 2002/58/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 12 July 2002 concerning the processing of personal data and the protection of privacy in the electronic communications sector (Directive on privacy and electronic communications).

The EU body that addresses spam is The Contact Network of Spam Enforcement Authorities (CNSA).

The Directive is implemented by each member state independently so you will want to check with your particular country law for more details.


The Privacy and Electronic Communications (EC Directive) Regulations


Telecommunications Act 2003


Commission de la protection de la vie privée, Le spam en Belgique Etat des lieux en juillet 2003, July 4, 2003


Section 06 of the Regulation of Electronic Communications and Postal Services Law of 2004 (Law 12 (I) / 2004 deals with unsolicited communications (spam)

Czech Republic

Act No. 480/2004 Coll., on Certain Information Society Services


Information Society Service Act


Falls under the Commission Nationale de l'Informatique et des Libertés (CNIL) [National Data Processing and Liberties Commission], Electronic Mailing and Data Protection (Oct. 14, 1999) (French) CNIL Guidelines on email marketing.


Art. 7 German Unfair Competition Law (Gesetz gegen Unlauteren Wettbewerb) (UWG)

Art. 202a, 263, 303a, 303b of the German Criminal Code Art. 6 of the German Law regarding Information Society Services Art. 28 Par. 4 of the German Data Protection Act


Italy's anti-spam laws are very strict. You can even be imprisoned for sending spam. If you're sending to Italian recipients, you'd want to follow these guidelines as well.

Personal Data Protection Code (legislative decree no. 196/2003)

The Code transposed EC Directive 95/46 on the protection of personal data and EC Directive 2002/58 on privacy in electronic communications; it consolidated all Italian pre-existing laws and regulations in this sector.

DL 196/2003 Personal Data Protection Code • DL 675/1996 on privacy protection states, inter alia, that a company must have authorization from each user whose personal data (such as e-mail) they want to use. • DL 171/1998 (deriving from the European Community directive 97/66/CE) on telecommunications privacy protection: this put outlaws all automatic systems to call a user and says that all the expenses of an advertising must be paid by the company and not the user (faxes and e-mails are instead paid also by the user).

DL 185/1999 (deriving from the European Community directive 97/7/CE) on customer protection with respect to long-distance contracts: this obliges companies to seek the permission of the user for virtual or telephone sales.


Article 11.7 of the Dutch Telecommunications Act and Dutch Data Protection Act.


Swedish Marketing Act (Swedish Code of Statutes, SFS 1995:450).

Personal Data Act (Swedish Code of Statutes, SFS 1998:204), in so far as spam activities involve processing of personal data.