Event Triggered Email is a service for sending email to a recipient in response to a specific event or transaction (and not as part of a bulk marketing campaign). You can use the API for messages that need to be immediately sent.
Transactional Event-Triggered Email
Use for non-commercial notifications when communication is critical and it conforms to the legal definition of Transactional Email. Only available with Transactional Email add-on.
Use Cases:
- Password reset
- Fraud alert
- Hotel booking confirmation
- Account sign-up (introductory, password)
- Form auto-responder
- Webinar Reminders
- Quarterly or annual financial filing information for investors
- Unsubscribe confirmations
- Subscription, double opt-in, or account creation confirmations
- Purchase receipt emails
- Account notification emails - security breach, completed in-app jobs/events, permission or activity changes, usage summary
Commercial Event-Triggered Email
Use for promotional marketing emails that need to be suppressed against your unsubscribed contacts
Use Cases
- Abandoned shopping cart reminder
- Anniversary offers
- Time-sensitive promotions
- Product Recommendations
- Website Browsing Remarketing
- Loyalty Program Messaging
- Personalized Digest Emails